Andrew Bosworth, two weeks ago on AdWeek, was quoted with this:
"Hyperlocalizing the expansive digital network is the next step, he added. In Bosworth's mind, Facebook should help people directly order food, buy tickets to events, find out what to do on a Saturday night and shop until their heart's content straight from the app."
I bleieve that one day Facebook will make more money from transaction provisions than from displaying advertising. But that's a long road. Other than this, the article is a documentation of how FB's platform is too advanced for the industry it serves: