Feb 3, 2017

Pokemon Go makes 1bn of overall 35 billion global app revenue in 2016

We all know the app business is very short tail, due to app store structures and bad discovery mechanisms, but also app access on our phones (which is essentially a nicer bookmark list with icons on our smartphone screens). Still waiting for a smartphone notification stream that can be fed by hundreds or thousands of apps, but i am sure the day will come. For now, the short tail is very short - Pokemon go alone took in 1 billion of an estimated overall developer revenue of 35 billion. More interesting numbers from App Annie and Sensor Tower here: