Mar 10, 2017

Facebook Live "TV-shows"

We are seeing many publishers experimenting with Facebook live, and Facebook recently announced they would introduce video ad breaks in live and on-demand video, fed by the Audience Network. While this type of monetization is important for (automated) scale, I keep thinking that branded content and sponsoring is a great way for publishers to monetize their social media presences. Perform's Goal.com is running a "TV-like" show that monetizes on the integration of brands, and some insights are shared here:

http://digiday.com/uk/beyond-just-impressions-inside-goals-first-sponsored-facebook-live-tv-series/