Facebook messenger is very likely to become the next big platform in a couple of years. It has the potential to combine our two main ways of organizing and accessing information: intentional use and discovery. Both are also major mechanics in online sales. Here's a demo of how a sunglasses purchase could happen on messenger, utilizing the whole infrastructure:
Jun 9, 2017
The clear leader in social media sports journalism, Bleacher Report, has 11 people working on Snapchat Discover. That is huge and i cannot imagine this activity being profitable yet. Unfortunately the article does not reveal numbers, but for anyone thinking they could manage a Snapchat account "on the side", here are some learnings that may convince you otherwise:
Jun 8, 2017
I'll admit it: I am far away from understanding blockchain. But I am reading up on it and so far, it didn't prove to be of immediate necessity to know this for my business, so I am taking my time. If you are in a similar position, here's one article that adds a new perspective and is accessible to me, TechCrunch:
Crazy times. A few weeks ago, Vinay Gupta, the release coordinator for Ethereum and a prolific blogger, consultant, publicist wrote a piece about what it meant that Ethereum hit 100 USD. Two weeks leater he updated it, because they broke the 200 USD mark. Now that I am writing this, again a few weeks later, we're at 260 USD. But the piece is not about the next bubble we're entering or how you and I are total idiots for not fully understanding what is gooing on; instead, it is one of the few articles that actually helped me understand that whole concept. If you, like me, never met a person who never stops talking bitcoins, smart contracts and blockchains, but who also could really enlighten you about these topics and could even answer some of your (maybe dumb) questions to some degree, this article is worth your time.
We all know the quote with the faster horses, even though Henry Ford probably never said it. But it is very useful in order to understand that innovation almost never comes from what consumers tell you in a survey. There are reasons for that, and similar reasons apply to customer data in general. This article points out why customer data from studies or research might be helpful in many ways, but can't deliver a blueprint of what to build next (and please note, this does not refer to data constantly generated and analyzed through product usage, but to the "traditional" survey data many use). Interesting read: