Jul 28, 2017

Amazon's new messaging app anytime

Here's an article that I disagree with on many levels - it may very well be that Amazon's Anytime aspires to be the WeChat of the West (while the article says it "will"), and that it may even achieve it. But based on messaging, group chatting, not needing to know numbers and "SMS disruption" (didn't that happen during the last one and a half decades?) it won't get there. My take is that if Amazon manages to integrate Anytime with their media and especially their commerce offering, they may be onto something. And maybe this is a major defense play to prevent Messenger becoming a shopping destination through bots with integrated commerce, on- and offline? Still an interesting read.