Jul 28, 2017

Ho Waze sells mobile display ads for 25 USD CPM

Nice piece about Shazam and Wazen and how they manage to create an inventory that actually generates mobile display ad revenue, something most publishers struggle with, and do this without absolutely destroying the user experience. To me, just another example of how the times for easy-to-scale, low effort display advertising (that does its job) are over - at least if you don't have billions or trillions of impressions in your inventory.

https://adexchanger.com/platforms/shazam-waze-rethink-mobile-creative/