Jul 28, 2017

Spotify vs. Netflix

Interesting take on revenue per subscriber and subscriber growth in a comparison of Netflix and Spotify. What the article ignores is that Spotify doesn't really have any meaningful "original content" as the wide majority of its contents is available on any other subscription service, too. Therefore, market share and subscriber growth might be of much more strategic value to Spotify, even if it means to take hits with regards to average revenue per subscriber by integrating into telco-models and a "household" subscription on a service that is meant to be of individual use (I love my Spotify Discover weekly, and if it would mix up with what the kids do and listen to, I would get each their own subscription or cancel entirely).

https://www.musicbusinessworldwide.com/heres-spotifys-biggest-problem-netflix-shaped-nutshell/