Jul 28, 2017

Transitional business platforms

Ultimately, all businesses are transitional in some ways as markets, consumers and environments change. But some are transitional in a sense that they change or create markets. Great article by Kellogg Innovation Professor Robert C. Wolcott that leads to four characteristics of these businesses:

  • they substantially outperform the status quo from the customer's perspective
  • they tend to violate traditional constraints
  • they build brand presence before markets have been clearly defined
  • they enable adaption as conditions change

Read the details here: https://www.linkedin.com/pulse/foresight-business-building-future-just-defending-past-wolcott