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Sep 29, 2017

Amazon's power in combining Sports Live Streams & E-Commerce

Amazon started bidding for a number of sports broadcasting rights in diefferent markets. What makes Amazon's offer unique is that, if they show ads, they can immediately measure the impact of those ads. Plus, they know exactly who is in front of the TV, at least which household, as the rights are connected to an Amazon prime membership, so they have geographical, sociodemographic, and first and foremost historical ecommerce data about these people. This combination is so powerful, it may be the beginning of a revolution in what we perceive as "TV ads".