Sep 19, 2017

Blockchain marketing technology = ad tech disruption

A friend of mine recently posted a success formula: ([old thing]*now on blockchain)=funding. That may be sarcastic and sadly true in some cases, but this article makes a compelling case that ad tech - a business where 44 cent of each dollar goes to middlemen - is more or less overdue to be disrupted by a technology that replaces middlemen by providing a trusted, almost institutionalized relation between two former "third parties".