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Dec 14, 2017

About You finally launches its third party service

About You is one of the most interesting digital innovations that came out of a big, established corporation in Germany in recent years. I raved about it (in German: here) by the time they published a few insights into their strategy, and speculated that an infrastructure like this would have the potential to become a platform that could be used for third parties, too. The day has come and About You has launched their "cloud" offering. I am still convinced that this may be nothing less than a cornerstone of Otto Group's future.