Follow by Email

Search This Blog

Dec 14, 2017

About You finally launches its third party service

About You is one of the most interesting digital innovations that came out of a big, established corporation in Germany in recent years. I raved about it (in German: here) by the time they published a few insights into their strategy, and speculated that an infrastructure like this would have the potential to become a platform that could be used for third parties, too. The day has come and About You has launched their "cloud" offering. I am still convinced that this may be nothing less than a cornerstone of Otto Group's future.