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Dec 14, 2017

Buzzfeed's new strategy

They call it the "multi-revenue model", but it's nothing less than a new strategy, reacting to the overwhelming power of Google and Facebook. Not only will Buzzfeed integrate programmatic advertising and pivot away from the "native/branded only" approach they pursued in the past, but they will diversify their income streams in "9 boxes". And advertising is only three of the boxes - which is a sign for other media companies, too. Of course, this approach is not for everyone and cannot serve as a blueprint for any media company, but it is interesting to see how they try to leverage their tech/data/media approach in different fields, and how advertising might not be the one major pillar that future media will be built on (and i have to advertise my post concerning the importance of tech in media once again).