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Dec 14, 2017

Is the end of wholesale retail near?

Very interesting piece about brands focusing on direct-to-consumer business and, at least in the physical space, scale down their exposure in mass-market-retail, following an announcement by Nike - saying that from 30,000 retail partners today, it would concentrate its efforts on forty (!) of them. E-commerce may be one major reason for the end of the big retailers (standalone and in malls) in our cities, but another is that all of them did not only disconnect the manufacturer from the customers (with ever increasing pressure on margins), but most of them did not bother to build meaningful relationships to customers themselves.