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Feb 26, 2018

Google replaces Facebook traffic to publishers

Google sent 40% more traffic to publishers in the first week of February 2018 compared to Jan 2017, while Facebook sent approx. 20% less. Of course, this has to do with Facebook's algorithm changes, but also with the growing (and still accelerating) adoption of Google AMP.

Interesting data from Chartbeat for the last 13 months:
https://www.recode.net/2018/2/15/17013618/google-facebook-traffic-publishers-amp-chartbeat 

Similar numbers from Shareaholic:
https://venturebeat.com/2018/02/22/shareaholic-search-overtook-social-for-referral-traffic-in-2017-as-google-passed-facebook/

Analysis on Digiday with interesting numbers from Popsugar, NBC, TrueAnthem and others:
https://digiday.com/media/promised-facebook-traffic-news-publishers-declines-post-news-free-change/