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Feb 26, 2018

Streaming at CBS / Paywalls

Unlike print publishers, TV stations had a digital advertising business that was less affected by the mobile shift, substitution in social etc: pre rolls. Still, very much like print publishers, digital ads do not pay for the content they require, and B2C payment models are introduced everywhere (below a link CBS' approach). It's also about time that paywalls (and freemium/upgrade based streaming models) get more sophisticated.

Streaming at CBS:
https://digiday.com/media/entertainment-news-and-now-sports-inside-cbss-efforts-to-go-over-the-top/

Individualized paywall at Wall Street Journal:
http://www.niemanlab.org/2018/02/after-years-of-testing-the-wall-street-journal-has-built-a-paywall-that-bends-to-the-individual-reader

Also, Google's AMP project embraces paywalls more and more:
https://amphtml.wordpress.com/2016/02/09/amp-supporting-paywalls-and-subscriptions/