You may remember a few weeks ago, when everybody reported about how easy it has become to generate fake porn with celebrity faces. In light of fake news and the tech available to all of us, Aviv Ovadya thinks about what happens when anyone can make it appear as if anything has happened, regardless of whether or not it did. The answer is: the infocalypse. Really worth a read, spoiler alert though: it won't make you more optimistic about the future. And BuzzFeed CAN do really good journalism.