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Mar 12, 2018

Google AMP Overview

With Facebook sending less traffic to publishers, Google's accelerated mobile pages (AMP) are getting even more popular than they were before already. This article is insightful yet not at all in favor of AMP - its tone is basically "the next desaster to happen to publishers", mainly adressing an often voiced, seldomly heard or discussed criticism of AMP handing over too much control to Google. New to me is that AMP's experienced fast load reportedly doesn't come from its actual design but from pre-loading:

https://ferdychristant.com/amp-the-missing-controversy-3b424031047

Another view worth sharing is this from The Verge about AMP as a new web standard:

https://www.theverge.com/2018/3/8/17095078/google-amp-accelerated-mobile-page-announcement-standard-web-packaging-urls