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Apr 23, 2018

Network effects @ Facebook

I still think that network effects are the most under-estimated dynamic in digital businesses. There are far more complex ones than the easy to grasp two-sided networks like seller/buyer platforms. This article gives a great overview on the layered structure of network effects within Facebook, and although I would maybe argue about some details here and there, it is a recommended read because you can apply the structure of network effects so well on other businesses and strategies.