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May 14, 2018

Pro Sports clubs are equal parts sports & media companies

Finally it's not me who keeps saying this, but I can quote a publication like Fast Company on that: "like all major pro sports teams, Manchester City as a brand is equal parts sports team and media company". The article outlines their media/content strategy without going into too much detail like technology or staffing, but gives a good overview of what (top) football teams have to deliver in digital media.

https://www.fastcompany.com/40568464/manchester-citys-most-important-product-after-soccer-is-content

More in the same direction about the MLS - they "doubled down on video", and, like with any media outlet, a new star adds a lot of relevance - in this case Zlatan Ibrahimovic. And new stars require the ability to adapt content strategies to their presence, or integrate them into existing strategies seamlessly.

https://frntofficesport.com/inside-mls-digital-strategy-and-the-impact-zlatan-has-had

And finally, if you are not convinced that we are talking about "media companies" here, read this lengthy article about a night with the Chicago Bulls media team. No less than 20 (!!) people are involved in the coverage of a match. What seems to us like "two dudes with smartphones" near the pitch and maybe one more guy in some office updating homepages and apps, is in reality a full-on professional media operation that optimizes content management systems and other crucial parts of technology and creates first-hand, unique content for fans in an already "over-covered" sports media space.

https://www.ama.org/publications/marketingnews/pages/how-chicago-bulls-use-social-media-to-humanize-players.aspx