May 25, 2018

The Modern Football Fan (report)

UK-focused report on how generation Z consume online football content. It was conducted by Copa90, who will have their own agenda with such a study, but it's highly interesting nonetheless. It states that most of +16yr old fans get their introduction to football through video games (FIFA), often support more than one club and reject the traditional broadcast models. And they create: on April 3, 2018 - when Cristiano Ronaldo scored an amazing bicycle kick goal - over 5,600 accounts uploaded over 6,800 different videos/gifs of it to Twitter and Instagram.

Download the unreadable, terribly designed report here, at least full of numbers and stats:
http://copa90.media/insights/

or get the headlines from Digiday:
https://digiday.com/sponsored/copa90-copa90sbl-escaping-algorithm-young-football-fans-might-leave-big-social-platforms/

(The report also claims that young football fans "escape the algorithms" and try to avoid Instagram and such, but I suspect too much wishful thinking from Copa90 there).