Nice interactive insights from "think with Google" about mobile app users. 91% of smartphone owners use apps they downloaded. Some Germany highlights - 42% of games app users are in these while "watching" TV and spend a daily average of 55 minutes there, while news apps are used only 21 minutes a day, 44% while travelling - and 62% of news app users are men. Sports apps are 81% male, 39yo average (biggest bracket 25-35 years though), 12 minutes a day, 37% while travelling - supporting my theory that this quick "kill time" usage (i am somewhere waiting - let's see for a minute what happened in Sports) is on the rise.
Numbers are available for the US, UK, Netherlands, Italy, France and Germany: