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Jul 16, 2018

Content Creation based on Data: Amazon vs Netflix

This article is a few weeks old, and at its core is a great Ted Talk from 2016 that compares how Amazon and Netflix used data to create content. The talk is just 12 min long and if you add 5 min for that article (with a lot of newer info), your time is well spent. In a nutshell, Amazon based their decisions on actual reactions of viewers who saw pilots (which they produced after holding a competition), while Netflix did not use (limited) reactive data to existing pieces of content, but reactions & insights about any content watched on Netflix - and created theirs from there. Amazon's result was "Alpha House", Netflix's was "House of Cards".

Article on Forbes incl. Sebastian Wernicke's Ted Talk:
https://www.forbes.com/sites/kristinwestcottgrant/2018/05/28/netflixs-data-driven-strategy-strengthens-lead-for-best-original-content-in-2018/#6e61c1813a94

Talk only:
https://www.youtube.com/watch?v=vQILP19qABk