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Jul 7, 2018

Facebook sends less and less traffic

Lengthy article from Slate - including some very interesting numbers and stats from their own publication - about how Facebook's change in treating news, concentrating on a "trust ranking" among publishers and emphasizing meaningful interactions has impacted their business. Their traffic from Facebook dropped 87% from 2017 to 2018. They come to the conclusion that Facebook "retreats from the news business".

Full article:
https://slate.com/technology/2018/06/facebooks-retreat-from-the-news-has-painful-for-publishers-including-slate.html

Digiday's take (with less statistics):
http://www.niemanlab.org/2018/06/slates-facebook-traffic-has-dropped-by-87-percent-since-2017/