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Jul 10, 2018

FC Bayern on Social Media 2017/2018

A few numbers and stats on FC Bayern during the last season, where they - in my opinion - upped their social media game significantly. The top post achieved close to 600,000 likes on Instagram alone, and it was - cat content. A cat selfie in front of the team. Unthinkable a few years back, but FC Bayern understood that stuff like this does not damage the brand, but rather increases relevance in target groups that you probably won't get on TV anymore (also because in most markets, Champions League football is on Pay TV anyway - and you'll need to provide some kind of exposure for sponsors, and make new fans on new channels). Some interesting numbers: