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Jul 9, 2018

Twitter's turnaround

I recently made a quick research for a client about news apps and news aggregators, and I was surprised to find Twitter in the "news" section of app stores instead of social networking. At a time where Facebook positions itself away from news, Twitter seems to embrace that opening (although the article below says it's a coincidence). "Live" has always been boon and bane for Twitter - an algorithm clearly delivers more relevance than a purely time-based newsfeed, on the other hand these obstruct any "live"-news mass distribution as we can clearly see with the World Cup (where I get "goal" posts a day later on Facebook or Instagram). BuzzFeed News wrote an interesting overview about Twitter's comeback:

https://www.buzzfeed.com/alexkantrowitz/how-twitter-made-the-tech-worlds-most-unlikely-comeback?