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Aug 13, 2018

Apple has made 300 mn subscription contracts

One underestimated area of Apple's business is its service area, which includes subscriptions (and customer service and other fields with 9.5 bn USD revenue past quarter and 31% growth YoY). Roughly 30,000 apps sell subscriptions (incl. Apple Music and others) in their App Store, and Apple adds approximately 10 million subscribers each month - with staggering growth: 60% in the past year. Especially media companies, but also adjacent businesses (games, fitness apps, Headspace and such) seem to come to the conclusion that "direct to consumer" subscription is a more sustainable business than ads. Here's the thing: instead of "direct" to consumer, there's Apple in between, taking a toll for everyone who passes through. I am convinced these types of businesses will be more and more important in the coming years.