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Aug 14, 2018

Esports in 5 charts

Nice article in Digiday. Maybe esports fans are nerds? They tend to enjoy being by themselves (73% vs 63% in general population) and consider themselves to be an introvert (70% vs. 48%). However, esports healthy distribution of revenues continues, with sponsorship being the biggest single stream (40%) and media rights (with room for growth) at 18% of the overall volume.

More here:

https://digiday.com/marketing/state-esports-advertisers-five-charts/