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Aug 14, 2018

Facebook buys bigger sports rights

Facebook will show Premier League football - every match - in Thailand, Vietnam, Laos and Cambodia from 2019 to 2022. Reportedly, the deal is worth 265mn USD. Additionally, they partnered up with Eleven Sports to show a weekly game of Serie A or LaLiga live on Facebook in the UK. Eleven Sports sells subscription packages and uses free-to-air coverage to generate exposure for their content and their partners. This will now happen on their Facebook page.
Slowly but surely Facebook establishes a global sports rights portfolio and will probably continue to expand it; it will be interesting to see their approach in advertising and sponsoring around these products.

http://smartseries.sportspromedia.com/news/premier-league-rights-facebook-thailand-vietnam-cambodia-laos

https://www.independent.co.uk/sport/football/european/facebook-free-stream-real-madrid-barcelona-juventus-cristiano-ronaldo-eleven-sports-a8479326.html