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Sep 7, 2018

Digital Trends (the publisher)

There's an independent publisher called "Digital Trends" who gets >80 of traffic from search but manages to reach generation Z with that - about digital products, gadgets, unboxings etc. Beyond mobile, social, video, we can see a few more trends in digital publishing currently, and Digital Trends is embracing most of them, among others revenue diversification (sponsorships, e-commerce, partnerships, conferences etc.) and branded formats instead of categories (shows with hosts & faces).
Interesting article about their current activities:

https://digiday.com/media/digital-trends-rare-profitable-growing-independent-publisher-looks-expand