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Sep 7, 2018

How subscription businesses are different

If I had a company that helps corporations transform into subscription models (for example Zuora), I maybe would make the case that soon your business has to become a subscription business in order to survive (like Zuora CEO Tien Tzuo). If you can put that prediction aside for a bit and focus on the differences between selling units on the one hand and winning and maintaining subscribers on the other hand (think about differences from purchase, production, marketing and sales), you might enjoy this interview:

https://www.gsb.stanford.edu/insights/why-every-business-will-soon-be-subscription-business