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Oct 15, 2018

Programmatic advertising explained

Nice article about "the anatomy of a click". Basic explanation of how programmatic works, and why GDPR doesn't really change a thing -  once again, either our regulation efforts do not succeed because they are done by people outside the business, or people from inside the business were involved and managed to keep regulation at a level where their basic business is not touched at all. The article explains pretty well what happens when you click on a site that uses programmatic (virtually any publisher nowadays).

https://www.huffingtonpost.co.uk/entry/what-happens-when-you-click_uk_5bb60455e4b028e1fe3b43a3