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Oct 9, 2018

PWC Sports Survey 2018

A new report full of stats and some research work. They see a 7% growth overall in global sports market, led by esports and followed by football (soccer), and digital media rights as the main growth driver - including OTT. Smartphone (96%) and laptop (84%) are leading daily device usage among 18-34yo, putting television in third place (81%). And they say you basically can't overestimate direct fan relationships for both rights holders and sponsors - didn't need a survey for this .-)

Full PDF: https://www.pwc.ch/en/publications/2018/PwC%20Sports%20Survey-2018_web.pdf