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Nov 14, 2018

Effect of the native video player on Reddit

Reddit and its impact are underestimated, especially in Europe. In Germany, it ranks 30th among the most popular websites, beating Focus, Welt, ZDF,, and others, and its daily 11:25min time spent even puts it in the top10 (according to stats for Germany) In August 2017, they launched their native video player - and here are some stats:

  • 1 billion "native" video views per month (non-native: embedded video like YouTube)
  • 50% of all video views go through the native player
  • 45% more daily time spent with those who watch embedded video
  • 39% more (on top of those 45) in daily time spent with users who watch native video
  • 70% of video views through mobile apps

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