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Nov 1, 2018

HIstory & risks of the like button (and ultimately of big tech)

Interesting piece about like buttons as a votig mechanism and how Facebook made it big - and then broke it, relying on algorithms to manage the consequences. Today, very few sites have an embedded like button the way they used to, and it's "share or nothing", while on the platform, we are now dealing with "reactions" that still amplify fake news and are hard to manage. I found the history part more interesting in this one:



A bigger & broader view about the consequences of such features (but also news feeds etc.) in this piece from BuzzFeed News, taking Brazil's terrible election results as an occasion to think about how big tech companies helped to radicalize the world: