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Nov 21, 2018

Publishers need better technology platforms

I have been literally preaching for years that good, quality content (in the eyes of the target group) is "just" a precondition, and that the single most important source of competitive advantage for digital publishers will be technology. The fact that international publishers with a wealth of titles and platforms often fail to establish a common tech platform (CMS, video players, recommendation algorithms, data collection...) on which the brands can build their own offerings in order to capitalize on scale is sad enough, but maybe initiatives across different publishing houses may help out here. We can see increased cooperations in the German market (like ZDF, Discovery and ProSieben joining forces in on-demand video), so maybe these will go further in future. This article by Jesse Knight, former CTO/CIO of Vice, makes that case in a compelling way: