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Feb 22, 2019

Digital ad spend will surpass all of traditional ads combined in the US in 2019

We have had the news that digital became bigger than print, bigger than TV, and now it will become bigger than all of them combined. eMarketer predicts that by 2023, digital will be two thirds of the overall ad market. There is incremental growth, but we can also see heavy losses for TV (>2% - doesnt sound like much, but will be the lead up to a "waterfall moment") and dramatic losses for print and directories (-17% and -19%).