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Feb 22, 2019

Publishers learning CRM 101s

Publishers always had subscription businesses - but in print. And these were and are different from digital by nature. It is amazing to see how most news organizations learn digital subscriber acquisition and retention from scratch. Now that most have built a basic subscription business (BILD talks of >400k subscribers), retention becomes a key issue.

https://digiday.com/media/churn-european-publishers/