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Feb 22, 2019

Search is about 10, voice about one answer

Great feature in wired that is based on the observation that in search, you get a list of results - at least the first page, while on voice, there is basically just one answer. And this is more of a difference than it seems, as this will steer audiences and potential buyers in a way more concetrated way than we know this today (and a little more concetration is what the internet needs right now, huh?). Good analysis:

https://www.wired.com/story/amazon-alexa-search-for-the-one-perfect-answer/