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Feb 22, 2019

The ARPUs of the big four (and more)

Interesting article focussing on the yearly Average Revenue Per User (ARPU) as a key metric. It is important to see that it's about revenue (Amazon makes 752 USD on average revenue per every user and year, while Apple makes 194 USD with not everyone buying a new phone in retail - so this doesn't tell us much about profits), but the article provides an interesting viewpoint. Publishers like Buzzfeed make 3 USD per user from advertising, while Amazon's advertising is at 15 USD per user, Facebook (globally) at 25 USD, and Apple's service business (music/content, apps) is at 30 USD per device. More here: