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Feb 22, 2019

Traffic sources in 2019 / aggregators growing

The first question to ask (basically any digital business, but especially publishers) is where the traffic comes from - and with Facebook delivering less and less, Instagram not showing any efforts to integrate links outside stories, direct traffic and Google search remaining more or less stable, aggregators are there to become the fourth big pillar in traffic sources. Great overview (data based) at Niemann Lab about referral traffic, naming "Smart News" as the up and coming option (along Flipboard, Google News etc.)